HomeDirect Privacy Notice

We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Notice describes how HomeDirect and its affiliates collect and process your personal information through HomeDirect websites, devices, products, services, online marketplace and applications that reference this Privacy Notice.

1. What Personal Information Do We Collect?

We collect your personal information in order to provide and continually improve our products and services. Here are the types of personal information we collect:

Information You Give Us

• Account Information: Your name, email address, phone number, password, and other registration details.
• Purchase Information: Payment details, billing and shipping addresses, and transaction history.
• Communication: Your messages, reviews, and feedback you provide to us.
• Profile Information: Your preferences, wishlists, and shopping interests.

Automatic Information We Collect

• Device Information: IP address, browser type, operating system, device identifiers.
• Usage Information: Pages viewed, time spent, links clicked, search queries.
• Location Data: Your approximate location based on IP address or precise location if you enable it.
• Cookies and Similar Technologies: We use cookies, pixels, and local storage to recognize you and provide personalized features.

Information From Other Sources

• Updated delivery and address information from logistics partners.
• Account information from third-party sign-in services.
• Search results and links from advertising partners.

2. How Do We Use Your Personal Information?

We use your personal information to operate, provide, develop, and improve the products and services we offer. These purposes include:

• Purchase and Delivery: To process your orders, deliver products, and provide customer service.
• Communication: To send order confirmations, updates, and promotional offers (with your consent).
• Personalization: To recommend products, customize your experience, and show relevant advertisements.
• Payment Processing: To securely process payments and prevent fraud.
• Service Improvement: To improve our services, develop new features, and fix technical issues.
• Legal Compliance: To comply with applicable laws and legal obligations.
• Fraud Prevention: To detect and prevent fraudulent transactions and protect users.
• Analytics: To understand how customers use our services and improve performance.

3. What About Cookies and Other Identifiers?

We use cookies and similar tools to enhance your shopping experience, provide our services, understand how customers use our services, and make improvements. Approved third parties may also set cookies when you interact with HomeDirect services.

4. Does HomeDirect Share Your Personal Information?

Information about our customers is an important part of our business, and we are not in the business of selling our customers' personal information to others. We share personal information only as described below:

Third-Party Service Providers

• Delivery Partners: We share delivery information with logistics companies to fulfill orders.
• Payment Processors: We work with payment service providers to process transactions securely.
• Marketing Partners: We may share information with advertising partners to show relevant ads (with your consent).
• Cloud Services: We use cloud infrastructure providers to store and process data securely.

Business Transfers

As we continue to develop our business, we might sell or buy businesses or services. In such transactions, customer information is generally transferred but remains subject to the promises made in any pre-existing Privacy Notice.

Legal Requirements

We release account and other personal information when we believe release is appropriate to comply with the law, enforce our terms and conditions, or protect the rights, property, or safety of HomeDirect, our users, or others.

5. How Secure Is Information About Me?

We design our systems with your security and privacy in mind:

• We use encryption protocols to protect data during transmission.
• We maintain physical, electronic, and procedural safeguards.
• We restrict access to personal information to employees who need it to perform their jobs.
• We regularly review our security practices and update them as needed.

6. What About Advertising?

We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. To serve you interest-based ads, we may use information such as your interactions with HomeDirect sites and services.

7. What Rights Do You Have?

You have several rights regarding your personal information:

• Access: You can access your personal information through your account settings.
• Update: You can update your information at any time in your account.
• Delete: You can request deletion of your account and personal data.
• Object: You can object to processing of your personal information.
• Restrict: You can request restriction of processing.
• Portability: You can request a copy of your data in a portable format.
• Withdraw Consent: You can withdraw consent for marketing communications at any time.

To exercise any of these rights, please contact us at privacy@homedirect.com or through your Account Settings.

8. How Long Do We Keep Your Information?

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless a longer retention period is required by law. When we no longer need your information, we securely delete or anonymize it.

9. Children's Privacy

HomeDirect does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use HomeDirect services only with the involvement of a parent or guardian.

10. Conditions of Use, Notices, and Revisions

If you choose to use HomeDirect services, your use and any dispute over privacy is subject to this Notice and our Conditions of Use. If you have any concerns about privacy at HomeDirect, please contact us with a thorough description, and we will try to resolve it.

Our business changes constantly, and our Privacy Notice will change also. You should check our websites frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Notice or our data practices, please contact us:

• Email: privacy@homedirect.com
• Data Protection Officer: dpo@homedirect.com
• Phone: 1800-XXX-XXXX (24/7 Available)
• Mail: HomeDirect Privacy Team, [Your Company Address]